Online shopping is a growing trend in which you can find different types of customers gravitating towards it having varying characteristics. Every online shopper is different from one another in multiple ways. You can get an idea about what type of online customer you are after going through our article. You can also discover what types of online shoppers exist in the world and on what basis they do their shopping on an online shopping website.
This article will help you gain some perspective on how to become a smart online customer and also get the right benefits of online shopping. So go ahead and read this article which talks about 5 common types of online customers.
1. Discount Seekers and Deal Hunters
There are different types of online shoppers you can find on the internet. But the discount seekers are one of the most-watched customers on the online shopping medium. They are those people who always look for different varieties of deals and discounts on online shopping websites and they are not considered as loyal customers of any particular shopping site. They are those who go from one site to another site in search of different types of discounts and deals and don’t do shopping if there are no deals present on the site for them.
Deal hunters are those types of online customers who always look for the maximum value and benefit they can get by buying a particular product. They always try to buy a product within their budget without wasting a penny more than their planned budget. They are busy looking out for new deals, offers, and discounts to save their money.
2. Surfers & Wandering Customers
Wandering customers or surfers are those customers who are the main reason for creating traffic on the shopping site and we can conclude that the wanderer and the surfers are the potential future customers who can become loyal in the future. They spend more time on the shopping site by looking for different products without any interest and prefer doing price and features comparison of the product on different shopping sites.
They try to get more information about certain products they are looking for. They can create major traffic on the site but there is only a little chance that they buy something from the site to create an actual sale. But we can’t abandon those types of online customers who are surfers or wanderers.
There is always a little chance that the wander or the surfer becomes a loyal customer in the future. So these customers may benefit companies in the long run and companies will always try to provide a wide range of products at attractive prices to satisfy these customers.
3. Impulse Buyers & One-Time Buyer
The impulse buyers and the one-time buyers are those types of buyers who have no idea what they want to purchase and roam all over the site to find something interesting and unique for them to purchase. But there is one tiny difference between surfers and impulse buyers. The impulsive buyer buys the product after seeing it on the site but in the case of the surfer, they move over and look for other options.
The impulsive buyer is those kind of people who always look for an upgrade in the products that they bought a certain time ago and try to replace the old models with the new model that is available in the market. They don’t think about money while shopping they just browse around to find something different and buy any stuff they really liked. Impulsive buyers can lose or gain benefits depending on the product and circumstances like special offers and discounts.
4. Researchers & Need-Based Shoppers
Researchers are just the opposite of the impulsive buyer. But in the case of a researcher, they plan well and know what they want to purchase or from where they want to purchase that product. They don’t get confused easily by seeing varieties of products on online shopping sites. So having a researcher type of customer on the site can be a little challenging. Because the researchers are well-planned shoppers they have higher goals for their shopping.
They look out for emotional bonding and trustworthy products. They can become loyal customers if they realize that the site offers the right products at the right price. They are those customers who stay at the site for a long time. It’s good to be a researcher and be aware of what products you are buying online.
5. Loyal Customers
Having loyal customers is like a dream come true for every online shopping site. Finding and turning a customer into a loyal customer is a very hard thing to do. Firstly finding a potential customer who has all the qualities to be a loyal customer is very hard.
The loyal customers are those customers who genuinely believe in you and your product. They are those people who always care for your brand and don’t buy the product from different sites if that product is available at your site. About 80% of sales are made by these customers.
So there is a major role of a loyal customer you can see in increasing the sale of the product and also promoting the brand and products to different people. This word of mouth marketing will increase the sale of the products and also improve the overall brand value of the shopping site.
This article has given you an idea about some common types of Online customers and also explained the characteristics of these customers. It basically talks about their online shopping behavior.