Barely 14 months after YouTubers Logan Paul and KSI came together to launch the sports drink brand Prime, stores are struggling to meet the high demand for these drinks. Prime has now become the fastest-growing hydration company, which isn’t too surprising considering it addressed a major gap in the market.
Either way, if you’re not sure why Prime drinks are such a craze right now and which one to buy, this article is the perfect guide for you. Let’s dive into the topic right away to find out more about these sports drinks.
What are these Prime drinks?
The Prime Drinks in question are a range of sports drinks offered by Prime, a sports drink brand launched in January 2022. A joint venture between two YouTube influencer-turned-boxers KSI and Logan Paul, the brand offers two different product lines – Prime Hydration and Prime Energy. Although Prime drinks were initially launched only in the US, it was later made available in the UK market too.
This refreshing sports drink is a great source of replenishment, especially for athletes. According to Prime’s official website, Prime Hydration is packed with electrolytes, BCAA for muscle recovery, anti-oxidants, vitamins, and 10% coconut water. It’s essentially a classic sports drink mostly aimed at rehydrating the body after intense workouts and other activities that involve physical exertion.
As the name indicates, Prime Energy is Prime’s range of energy drinks. These Prime Drinks are marketed primarily as flavored energy drinks ideal for boosting energy levels before and during a workout. As stated on the brand’s website, each 12oz can of Prime Energy contains 200 mg of caffeine, 300mg of electrolytes, and no sugar.
The main difference between the two product lines is that Prime Hydration does not contain any caffeine, and hence doesn’t count as an energy drink.
Which Prime drinks should you get?
If you’re about to try Prime drinks for the first time, you might be unsure which one to get. Well, the choice is actually rather simple. Keeping aside the different flavors, you mainly have two options to pick from – Prime Hydration and Prime Energy. As explained earlier, the former is meant to keep you hydrated and replenished while the latter is primarily an energy drink.
Both types of prime drinks are enticing options, but Prime Hydration seems to be more popular. However, this could also be due to the fact that Prime Hydration is suitable for most consumers. Prime energy, on the other hand, isn’t recommended for pregnant women, people sensitive to caffeine, and children younger than 18 years of age.
Here’s a quick comparison of the two Prime drinks.
|Point of difference||Prime Hydration||Prime Energy|
|Caffeine content||No caffeine||200 mg of caffeine per can|
|Electrolyte content||825 mg of electrolytes per can||300 mg of electrolytes per can|
|Purpose||To provide hydration and refreshment.||To boost energy levels before and during workouts.|
|Sugar content||No sugar content||No sugar content|
|Consumption restrictions||Can be consumed by almost everyone||Not recommended for children younger than 18 years, pregnant women, and individuals who are sensitive to caffeine.|
To sum it up, Prime Hydration is a more versatile drink since it hydrates the body and offers more than twice the amount of electrolytes. Prime Energy is more suitable for those specifically seeking an energy drink.
In case you’re purchasing Prime drinks for someone younger than 18 years, Prime Hydration is certainly the better choice. The same goes for pregnant women trying to work out and stay fit.
What flavors are the Prime drinks available in?
While we’re at it, let’s check out the flavors in which Prime drinks are available. In case both Prime Hydration and Prime Energy are safe options for you, this might help you make the choice.
Prime Hydration flavors:
- Ice pop
- Blue Raspberry
- Lemon lime
- Tropical punch
Prime energy flavors:
- Strawberry Watermelon
- Orange mango
- Lemon lime
- Blue Raspberry
- Tropical punch
In case you’re a fan of any of these flavors in particular, it should nodoubt be the first Prime drink you try.
Where to find international Prime drinks?
While the Prime drinks are amazing and unique, finding them can be a bit of a challenge. Thanks to the high demand for these sports drinks, they might not remain in stock for long at your local stores. Soon after the brand was launched in the UK, bottles were flying off the shelves in minutes and people were found to queue for hours trying to get their Prime Drinks. Unsurprisingly, the high popularity has also led to many sellers selling Prime drinks at inflated prices.
Getting your hands on a Prime drink can be even trickier if you’re not located in the US or the UK. Since the brand is available only in these two countries, those from other places around the world won’t find it in their local stores. Thankfully, you can purchase international Prime drinks online.
Global eCommerce platforms like Ubuy offer international shipping for these coveted sports drinks. This is certainly one of the best things about cross-border eCommerce sites – you can easily purchase products that haven’t been launched in your country yet. Shoppers can buy the same packs of Prime drinks that are available in the US and the UK, and thus try out all the flavors.
Addressing a major gap in the market
Paul Logan, the brain behind Prime revealed his inspiration for the brand came from his personal experiences as an athlete. The sports drinks market had been missing products that are both healthy and effective. Seeing this as a golden opportunity, Paul got together with KSI to create Prime to address the unfulfilled demand for healthy sports drinks.
Prime: A successful collaboration between two ex-rivals
As boxing fans might be aware, Paul Logan and KSI used to be rival boxers. Their rivalry lasted a few years and gained a great deal of attention due to all the banter and the celebrity boxing matches that followed. In 2022, the duo agreed to fight in a winner-takes-it-all deal to settle their feud once and for all. However, they had already joined hands to launch Prime back in January the same year.
As the two grew from rivals to business partners, their new sports drink brand achieved grand success. That’s not too surprising if you consider the large fanbases the two YouTubers brought together with their collaboration.
One should note that while Logan Paul and KSI founded Prime, they do not actually own the brand. Instead, Prime is owned by Congo Brands, which is also Prime’s supplier and distributor. The duo does have a stake in the company, but it’s not significant enough to be a controlling stake. To sum it up, KSI and Paul are the faces of Prime, but they aren’t totally in control of the brand.Paul revealed that Prime had already racked up more than $250 million in retail sales in just a year. The astounding success of the brand can be largely credited to KSI and Paul’s collaboration. However, the fact that Prime drinks meet the needs of athletes perfectly is another big reason.
Frequently asked questions (FAQs)
What are international prime drinks?
Prime drinks are a wide range of flavored sports drinks from Prime, a brand launched by Logan Paul and KSI.
What are some examples of international prime drinks?
There are two types of international prime drinks – Prime Hydration and Prime Energy. However, both drinks are also available in a variety of flavors.
Where can I find international prime drinks?
Besides local stores (in the US and the UK), you may also buy international prime drinks at leading cross-border eCommerce platforms like Ubuy.
How do I choose the right international prime drink for me?
If you’re an athlete looking for a refreshing and replenishing sports drink, Prime Hydration would be the ideal choice. Those seeking a healthy energy drink should go for Prime Energy instead.
What makes international prime drinks different from other alcoholic beverages?
The main difference between international Prime drinks and alcoholic beverages is that the former doesn’t contain any alcohol.
Are international prime drinks expensive?
The Prime drinks are available at a recommended retail price of $1.99 per bottle and $29.99 per 12-pack in the US. However, the high demand has resulted in many sellers stocking up on the sports drink and selling it at much higher prices.
How should I store my international prime drinks?
You may store your Prime drinks in the refrigerator, like any other energy drink.
So, if you have been thinking of trying Prime Drinks, there’s no reason why you shouldn’t. Even if Prime hasn’t officially reached your market yet, you can easily buy it online. Depending on your needs, both Prime Hydration and Prime Energy are great options.