Ubuy, a global cross-border e-commerce platform, and Taly.io, a licensed Buy Now, Pay Later (BNPL) provider in Kuwait, announced a strategic partnership to introduce flexible payment options for customers in Kuwait. Through this collaboration, eligible Ubuy customers can now split their purchases into four equal, profit-free instalments directly at the checkout page.

The new payment option enables customers to pay 25% of their purchase upfront, followed by three additional payments over 30, 60, and 90 days. By integrating Taly into Ubuy Kuwait’s checkout, the partnership aims to deliver a more accessible and transparent shopping experience while supporting evolving consumer preferences in the region.

As e-commerce adoption continues to grow across the GCC, flexible payment solutions such as BNPL are becoming increasingly relevant for digitally active consumers. This partnership reflects a shared commitment by Ubuy and Taly to enhance purchasing flexibility while maintaining a seamless and user-friendly experience.

Customers can access the service through a simple process. After adding products to their cart on Ubuy Kuwait, users can select split into 4 by Taly as their preferred payment method at checkout. Account setup with Taly takes less than one minute and requires only a phone number. Once the first instalment is completed, Taly manages the remaining payments, sending SMS reminders ahead of each due date to ensure a smooth repayment experience.

Abdulwahab Alothman, Ubuy’s CEO and Founder, commented:
“This partnership with Taly reflects our continued focus on improving the customer experience in Kuwait. By introducing a profit-free instalment option, we are providing customers with greater flexibility and control over their purchases while maintaining the simplicity and transparency that define the Ubuy experience.”

Sulaiman AlJaser, Co-Founder and COO of Taly, said: "Ubuy brings the world's products to your door. Taly ensures that payment is seamless and transparent. We're passionate about removing every friction point between a customer and what they want, and this partnership is a big step in that direction. We're proud to bring this experience to shoppers in Kuwait and can't wait to see the impact it creates."

The BNPL option via Taly is now live and available to Ubuy customers in Kuwait at checkout, offering a convenient alternative to traditional payment methods.

About Ubuy

Ubuy is an international cross-border e-commerce platform founded in 2012, serving customers across 180+ countries with access to millions of global products. Ubuy is committed to simplifying international shopping for customers in the Arab region and worldwide.

About Taly

Taly is a licensed Buy Now, Pay Later (BNPL) provider in Kuwait, offering customers the ability to split their purchases into profit-free payments. Taly partners with leading partners across various sectors to deliver flexible, transparent, and seamless payment solutions that enhance customer purchasing power and overall shopping experience.