2024 Wrap-Up: The Biggest Trends and Most Coveted Products
“And with that, the 2024 season comes to an end.”
What a ride it’s been! As we close the curtain on this wild season, it’s hard not to look back at all the trending products of 2024 that made our lives easier (way more fun!) and definitely more stylish.
Remember those smart rings everyone couldn’t stop buzzing about? Or those trendy baggy jeans that practically broke the internet with its flood of #OOTD posts? We saw a brilliant mix of jaw-dropping new releases, creating a buzz alongside the nostalgic return of old trends that had us all feeling a bit retro.
In this blog post, we’ll take a trip down memory lane to revisit the trending products across various categories, showcasing the most influential items and trends that fueled their popularity.
Vitamins and Supplements
The global vitamins and supplements market is buzzing like never before and is expected to reach an impressive USD 250.81 billion by 2032. (Source: Fortune Business Insights)
Google searches for sleep supplements, Vitamin C boosters, pre-workout essentials, and performance enhancers have skyrocketed. But the real star of 2024? Collagen supplements.
They have seen an incredible surge of over 200% in 2024! As more people embraced wellness in their daily lives, collagen became a go-to for glowing skin, joint health, and overall vitality.
And it’s clear that the vitamins and supplements market is not just a trend—it’s a lifestyle shift.
Beauty and Personal Care
Beauty and personal care have always been a buzzing topic, and 2024 was no exception.
The trends? Hot.
The products? Game-changing.
And the tech? Absolutely next-level.
The year proved that beauty and personal care aren’t just about looking good—they’re about redefining the glow-up entirely.
The real MVP? Korean skincare. It completely took over the world (and our feeds), setting new standards with its obsession-worthy “glass skin” aesthetic. And brands like Anua and COSRX weren’t just talked about; they were EVERYWHERE.
The numbers don’t lie: interest in Korean skincare skyrocketed by a mind-blowing 5000% in 2024. Leading the charge were Anua’s Niacinamide Serum and Dark Spot Correcting Serum—two products that became holy grails for both teens and adults chasing that flawless, dewy glow.
And this isn’t just a passing phase—it’s a global beauty movement fueled by real users, authentic testimonials, and undeniable results. If 2024 taught us anything, it’s that the future of beauty is bold, innovative, and driven by the people who swear by it.
Fashion & Clothing
If there was one fashion trend that dominated 2024, it was baggy jeans—and they weren’t just for Gen Z. Millennials jumped on the bandwagon, too, making loose jeans the must-have staple of the year.
The loose jeans market, valued at $500 million in 2023, is projected to nearly double to $975 million by 2030, growing at a solid 10% CAGR. Baggy jeans, in particular, saw a breakout year, with searches skyrocketing over 600%.
Among women, Levi’s Baggy Dad Women’s Jeans took the crown as the ultimate go-to. The searches for this iconic article hit new heights in 2024, proving that the demand for oversized denim isn’t going anywhere anytime soon. Not only did baggy jeans become a trend—but they also became a fashion statement that bridged generations and proved comfort and style can totally coexist. This demand cemented baggy jeans as one of the most sought-after trendy items right now and a key highlight of the trending searches today in fashion.
Home & Kitchen Appliances
The love for coffee is timeless, and 2024 was no exception. For many, coffee isn’t just a drink—it’s a ritual, a moment of joy, and, yes, a full-blown emotion.
There’s no denying how integral coffee has become to daily life. And let’s be real—coffee drinkers take their brews “very” seriously. This growing passion has fueled the coffee machine market like never before.
More and more people are upgrading their setups to bring the café experience home, turning coffee-making into an art form. The global coffee machines market is projected to generate a whopping $12.96 billion in revenue by 2025, with an annual growth rate of 2.63% (CAGR 2025-2029). (Source: Statista)
From sleek espresso machines to all sorts of drip brewers, coffee makers are no longer just appliances—they have become among the best e-commerce products for people with active lifestyles. With coffee culture thriving, this trend will be stronger than ever in 2025.
Drinkware
Raise a glass—or better yet, an insulated tumbler—to the product that took 2024 by storm. Thanks to viral hits like the Stanley Quencher, these oversized, ultra-durable cups have become the “it” accessory for hydration. With features like built-in straws and near-indestructible construction, they have made staying hydrated both practical and trendy.
Stanley now holds a 15% share of Amazon’s water bottle market, with sales of the Stanley Quencher skyrocketing by an incredible 275% year over year. The brand’s social media game has been a major driving force—like that TikTok video of a Stanley tumbler surviving a car fire, which racked up over 30 million views. From Instagram to YouTube, Stanley’s presence is impossible to ignore.
Even celebrities got in on the craze—remember when Adele casually sipped from her Stanley tumbler during Carpool Karaoke on The Late Late Show with James Corden? That moment alone cemented its status as a must-have.
Insulated tumblers aren’t just about hydration anymore—they’re a lifestyle flex, a social media darling, and proof that even the simplest products can become icons. And judging by their meteoric rise, this trend isn’t cooling down anytime soon.
Footwear
If 2023 was big, 2024 blew it out of the water. This year brought sneakers that had us obsessing over unexpected collaborations and the return of iconic colourways we never thought we’d see again. It’s been a blessing for sneakerheads—and, let’s be honest, a total curse for our wallets.
While Nike and Adidas continued to dominate, 2024 was all about Gen Z and Millennials diving headfirst into athletic retro vibes. Puma Palermos and Air Jordans were everywhere, bringing old-school style back into the mainstream.
But the real breakout stars? The New Balance 9060 Triple Blacks, with a jaw-dropping 2150% surge in search queries, and let’s not forget the OG Adidas Sambas—these retro kicks became everyone’s go-to as sneakerheads shifted towards more stylish, comfortable options.
In 2024, sneakers weren’t just shoes—they were a movement.
Retro looks ruled, and comfort was king. And if this trend tells us anything, it’s that 2025 might just take things even further.
Electronics
2024 brought some serious heat in the electronics world, and let’s just say it was a year of extremes. On one hand, we had the much-anticipated iPhone 16 drop in September. On the other? The Dyson Airwrap continued to haunt men’s wallets while winning every woman’s heart (if you know, you know).
But let’s not forget the underdog-turned-superstar: smart rings. This rising trend exploded in August 2024, dipped briefly and then steadily climbed in popularity. According to Cognitive Market Research, the global smart ring market was worth USD 251.2 million in 2024 and is expected to grow at a 30.20% compound annual growth rate (CAGR) from 2024 to 2031.
Brands like Oura and Ultrahuman have led the charge in the health wearables market. Their flagship products—Oura Ring 4 and Ultrahuman Ring Air—have now become top picks for sleep and activity tracking, making them some of the most trending digital products in 2024.
What started as a small player in the wearable tech space is now on its way to being a mainstay. The future? It’s ring-shaped.
Some of the Top Tech Trends To Look Out For in 2025
2025 is shaping up to be a year packed with groundbreaking tech innovations that will transform how we live, play, and connect. Here’s what to expect:
Smarter Apple Intelligence
Apple’s push into AI continues with smarter tools like priority notifications and a more advanced Siri. These enhancements promise deeper app integration and expanded language support, delivering a seamless, more intelligent user experience for Apple users worldwide.
The GTA 6 Phenomenon
GTA 6 is set for a 2025 release, with hype at an all-time high after its record-breaking trailer views. Fans anticipate a return to Vice City, groundbreaking gameplay, and Rockstar’s signature storytelling that’s expected to set new industry standards.
Major Leap for AR/VR Headsets
2025 is set to be a landmark year for AR/VR technology. Apple’s Vision Pro 2, Google’s Android XR, and Samsung’s AI-powered headsets are set to redefine how we experience virtual and augmented realities. Meta’s Quest 3S, focused on affordability and accessibility, will make mixed reality more mainstream, signalling a new era for immersive tech.
Premiumisation of Smartphones
The race for the ultimate flagship continues in 2025, with models like the iPhone 17, OnePlus 13, and Galaxy S25 Ultra raising the bar in design, performance, and camera innovation. Gaming phones such as the Asus ROG 9 will also gain momentum, catering to the ever-growing mobile gaming community.
Toys & Games
The past year was nothing short of a rollercoaster for toys and games—and surprisingly, Hot Wheels was driving it—right before the release of GTA 6! Who could’ve seen that coming? (Just kidding… sort of.)
While retro games, PS5s, and gaming giants like BGMI dominated the digital scene, Hot Wheels went full throttle into the spotlight. Once a collector’s favourite, these iconic cars became a mainstream obsession. Social media exploded with reels, TikToks, and videos of people—especially men (and women!)—flexing their massive Hot Wheels collections like trophies.
The hype was real.
“Gifting Hot Wheels” even became a modern-day love language—enthusiasts of all ages jumped on the trend. And it wasn’t just Hot Wheels that grabbed everyone’s attention; the KinderJoy x Hot Wheels collab also proved that toys can still hold their ground in a world of PlayStations and Xboxes.
2024 was proof that nostalgia isn’t just a trend—it’s a movement. Whether it’s a tiny car or a magical candy egg, these classics reminded us that sometimes the simplest joys make the biggest waves.
This year was full of surprises, with trends that made life easier and a lot more fun. From retro comebacks to smart innovations, it was a mix of the old and new. Looking ahead, 2025 promises even more exciting changes.
There’s plenty more to come. Stay tuned!
Frequently Asked Questions
You can find the best deals on trending products from top online retailers like Ubuy. If a specific product isn’t available in your country, platforms like Ubuy allow you to import it from anywhere in the world, making sure you don’t miss out on the latest trends.
Absolutely! Trending products often make fantastic gifts since they’re highly sought after and in demand. Just make sure the product aligns with the recipient’s preferences and lifestyle.
Based on current trends, products in the health and wellness, tech wearables, and sustainable lifestyle categories are expected to have the most demand in the future. Smart rings, collagen supplements, and reusable items like insulated tumblers are just a few examples of products that will likely continue growing in popularity.
To stay in the loop, follow influencers and brands on social media platforms like TikTok, Instagram, and YouTube, as these are hotspots for spotting emerging trends. You can also subscribe to newsletters, read blogs like this one, and monitor platforms like Google Trends to see what’s gaining traction globally.
Trending product lists can change rapidly, often within weeks or even days. Seasonal events, product launches, and viral social media moments can instantly shift what’s in demand. Keeping an eye on real-time trends is key to staying ahead of the curve.
